“That’s how you can try to hold onto all the identity pieces of your brand, but just update it — just slightly change the focus.”
UBC launched a national campaign on September 24 to showcase its new branding as a university engaged in “tackling society’s largest challenges,” following negative press attention and increased global competition in recent years.
The delay in the equipment order stemmed from miscommunications about the amount of money the student-run organization had to spend.
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