Brendan Taylor’s commercial took second place in the Doritos Crash the Super Bowl ad competition and was broadcasted during the big game on February 1.
Taylor’s entry, "When Pigs Fly," was directed by two brothers from Maple Ridge and bested some 4,900 other submissions to win $50,000 and Super Bowl airtime.
The team was unaware of their victory until the moment it aired, they keenly awaited each commercial break.
“We were all on edge in the fourth quarter, as every time the screen would fade to black we would anticipate seeing our ad play next. And then it finally came on … and the place exploded with cheers. Such an outpour of love and excitement,” said Taylor.
While the first place submission was American, the team’s accomplishment stands as a triumph of homegrown, B.C. talent.
“It was so surreal, to see it actually on our screen, shared with an estimated 114 million people,” said Taylor.
Although Taylor only recently began to pursue an acting career, this achievement lends him valuable visibility. “I definitely feel some momentum with the win for my career and looking forward to a busy year,” said Taylor.