A new rollout of coffee sleeves at Uppercase in the Nest at the beginning of the fall term attracted lots of attention from students, faculty and staff. The attention-grabbing campaign from the AMS features the cardboard sleeves scribed with statistics of the number of students suspended from 2004 to 2014 for two different reasons — for “plagiarism and/or cheating,” 257 students, and for “sexual assault,” zero.
“This is something that we want students to remember when they look at it,” said Samantha So, AMS VP Academic and University Affairs and a key organizer behind the campaign. “Because you get those two seconds when they’re in class and they look down at the coffee collars, and so we thought, ‘Why not put statistics on there? Statistics that speak volumes.’”
“This is Our Campus,” the sleeves proclaim on the other side, along with a link to learn more about UBC’s stand-alone sexual assault policy draft. The draft was released in June 2016 for consultation from the public.
While the sleeves and their intention received very positive feedback from the community, they are just one piece of a broader AMS project. The campaign’s aim is to get students thinking and involved in providing feedback to UBC regarding the policy, as well as push the AMS’s specific recommendations.
In another product distribution more recently, the AMS put fliers out as another tenant of the This is Our Campus campaign. The fliers provide students with a quick overview of the purpose of the campaign — “[an] opportunity for students to give feedback, make our voices heard” — as well as four recommended changes that the AMS decided on after extensive consultation with the Sexual Assault Support Centre (SASC).
The AMS is distributing the fliers all over campus, as well as in all upper-year residences after receiving permission from the university.
“I think that [the fliers are] really the most central part of our campaign,” said Kathleen Simpson, AMS VP External and another hand in planning and executing the campaign. “Ultimately, that’s where students can learn the most about what our opinions are on the feedback and how they can also give us their thoughts.”
The first recommendation seeks for the university to amend the policy so that a procedure unique from the non-academic misconduct process for reporting is in place, specifically tailored for sexual assault cases.
“The draft policy refers students to the Student Code of Conduct rather than explaining the process for reporting and what expectations survivors are entitled to in that process,” the AMS website explains of their second recommendation.
“We want people who are potentially looking to report or [seeking] other options to be able to go to that policy as kind of a one-stop place where they can learn all of the information that they need to,” said Simpson.
While third-party reporting is briefly mentioned in the existing policy draft, the AMS's third recommendation notes that it is unclear how exactly the procedure is going to work and therefore asks for clarity or explanations on it.
As for the fourth recommendation, the policy features a short list of staff as resources who will receive UBC's sexual assault training. The AMS would like to see an expanded version.
“We suspect that the list of people who receive that training will actually be much larger,” said Simpson. “We think that it would be helpful for those people or their job titles to be included in the policy so people going there will have more options that they might feel comfortable reporting to.”
After the recommendations, a final section of the flier lets students check off whether they agree or do not agree with each of the four points separately, and then several blank lines invite students to make their own notes or suggestions for the policy draft.
According to Simpson, the comments that the AMS receives from students on these fliers will be implemented into the report that they will be submitting to UBC at the end of September. The report is intended to reiterate the AMS suggestions — if the community agrees with them — as well as incorporate the consultation results in a formal format to the university for consideration.
“In the original timeframe that it was set out to be, [UBC's consultation period] was supposed to end in September — which we were concerned was not enough time while students were on campus to be able to give feedback,” said Simpson. “We’re really happy that the consultation deadline has been extended.”
The final piece of the campaign is the large vertical banner hanging on a wall of the Nest's main floor, available for students to sign in support of the AMS recommendations. The banner highlights only the first recommendation, a choice that reflects the AMS's opinion that the first is “the biggest change that we need to happen,” according to Simpson.
According to So, the success of this campaign and the accuracy of the subsequent report hinges on student engagement.
“Please read through the recommendations and of course, if you can, the policy,” said So. “Then read the recommendations again, fill [our pamphlet] out. But if anything, fill out the UBC one.”
“I’ve actually been super gratified with the response so far. I’ve never worked on a campaign that’s gotten so much positive attention, and I’m especially thankful for people that reach out and say that it is something that they care about as well,” said Simpson.
Previously, UBC has stressed how valuable they find the consultation from the community.